Avon has released a new report—the Future of Beauty Report: Skincare Edition—outlining the global emerging skincare trends in 2024. The report also highlighted cultural, economic, and societal shifts affecting women’s current skincare choices. 

 

A study was conducted among 7,000 women across seven different countries.

 

Overall, the top 5 most common reasons for skincare regimes were:

1. To ensure hydrated skin during the cold, winter months.
2. For general ongoing health and wellbeing.
3. To ensure healthy, SPF-protected skin during the summer months.
4. To increase the number of years of healthy, youthful skin.
5. As a preventative, anti-aging skin measure.

 

Katarzyna Lato-Jablonska, Head of Package Engineering at Avon said: 

 

“It’s an essential part of our business strategy to continue trialing sustainable technologies as well as investigating renewable and regenerative ingredients for formula and packaging. One example is a trial of a carbon-negative bioplastic. This material is made by taking carbon from the air and using a biotechnology process to turn it into a compostable bio-plastic material. This not only reduces the carbon footprint of the product but actually takes additional carbon from the air – so it is carbon-negative. We have also created Lifecycle Assessment, a breakthrough tool for measuring the total environmental impact of a product. This measures the entire lifecycle of a product – from water, carbon, waste, and renewability – and enables us to have the data to ensure every product we design is better than the last.”

 

Globally, 97% of women use skincare to ensure they have hydrated skin and 97% for ongoing health and wellbeing. Anti-aging is still a concern at 92% globally.

 

The study showed that younger women are more aware of starting good skincare routines early. A quarter (25%) of those over 55 did not start to think about using an anti-aging product until they were in their 40s, while half (50%) of those aged 18-24 said that they were still in their teens when they started to think about using an anti-aging product.

 

Also, 63% of women prefer a simplified skincare regime using a maximum of three products.

More people are showing an interest in products that replicate big-name and expensive products at an affordable price. 

 

According to the study, Millennials and Gen Z lead the trend, as 64% of UK Gen Zs globally agreed that dupesare a good way to save money. In France, 54% of consumers aged 16-34 said dupes of premium and luxury products provide the same experience as the original.

Nearly two-thirds (62%) of women said they would be prepared to pay more for a more sustainable skincare product. Women in the Philippines (77%) and South Africa (73%) are at the top of the list for this preference. 

 

When asked for their reasoning, three-quarters of women across the globe (75%) said they believed that by paying more, they were getting a better-quality product, while 37% said that they felt by paying more they were doing something ‘good’ for the planet. 

 

However, almost half (49%) of women who said they wouldn’t pay more felt that brands should take on the cost of producing more sustainable products.

 

See the full report here.

Avon Beauty Products Are Cruelty Free

 

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